Dynamic, rich in contrast, colourful, flamboyant, emotionally charged. White Turf combines these attributes unlike any other event. And they should be experienced through every aspect of the event design. Our partners at Design Terminal are in charge of the innovative implementation – every year anew.
«This year the basic pattern is defined by jockey jerseys. The jerseys strike with simple graphic shapes, which continuously appear in different variations in this year’s event layout», explains head designer Gian Reto Furger. «In order to highlight the dynamic nature of equestrian sports, the photos have been edited elaborately to create a 3D-effect. However, the editing had to be done extremely carefully to ensure that the central characteristics of White Turf, snow and horses, would always stay recognisable.»